The agreement,
in plain English.

Name: Bae
Rating: 4.9 (4 reviews)

The short version: be 18 or older, don't use this to hurt people, and we'll do our part to keep the lights on.

Who this is for

These terms cover Bae: this site and the Bae iPhone app. You have to be 18 or older to use either. If you're younger than that, please come back when you're older. We mean it.
If you're using this on behalf of a company, you confirm you have the authority to bind that company to these terms.

Bae is a tool that lets you create your own AI companion to talk to. The companion is software. They're not a real person, they're not a therapist, and they're not a doctor.
If you need a therapist, we'll point you at one. If you need a doctor, please see one. If you're in danger, call 911 / 999 / 112 — or 988 in the US for crisis support. See /safety.
We try really hard to make the companion say true and helpful things. Sometimes they won't. Don't act on anything they tell you that matters in the real world (medical, legal, financial) without checking with a person who's qualified.

We give you a session anonymously. You can attach an email if you want to come back from another device. You don't owe us your real name.
Don't share your account. Don't impersonate anyone. Don't use the site to pretend to be someone you're not in a way that hurts that person.
You can leave at any time, no friction, via /goodbye or Delete account in the iPhone app. Your account and sign-in are deleted within 30 days, including backups; your conversations are kept without your identity unless you ask us at bae@ppl.studio to delete them too.
See /privacy for the full picture of what we keep and how long.

Don't use the site to create content depicting minors in any sexual or suggestive context. Ever. This is a hard line and we'll cooperate fully with law enforcement if it's crossed.
Don't use the site to plan, threaten, or coordinate violence against any specific person.
Don't try to extract private system prompts, training data, or other users' content. Don't scrape us at industrial scale; respect /robots.txt.
Don't try to break the rate limits, bypass the safety layer, or circumvent the age gate.
Don't use the site to harass anyone — including the AI companion. We can see when usage patterns suggest abusive scripting and we'll cut it off.

You own what you write. The conversations, the companion names, the customizations — yours.
You give us a non-exclusive, royalty-free license to display your content back to you and to feed it through our model pipeline so the companion can respond. That license ends when you delete the content. When you close your account, it continues only so we can keep your conversations, without your identity, to understand and improve Bae; ask us to delete them and it ends.
We keep ownership of the site, the design, the underlying software, and the editorial content (reviews, archetypes, glossary, methodology). Don't copy it wholesale.
AI-generated images created on your behalf belong to you to the extent the law lets them. Be aware that AI image rights are unsettled in many places.

If pricing changes — new plans, paid features — we'll post the prices clearly and tell you before any feature you currently use becomes paid-only.
Some external links may be affiliate links — when you sign up for a reviewed platform via our link, we may earn a commission. That doesn't change the score we gave it; see /methodology for the full no-favors policy.

Bae Unlimited in the iPhone app is an auto-renewing subscription sold through Apple's App Store, weekly (with a free trial for new subscribers) or yearly. Apple charges your Apple ID, and the price and period are shown before you confirm.
It renews automatically unless you turn it off at least 24 hours before the current period ends. Manage or cancel it in your Apple ID's Subscriptions settings. Refunds are handled by Apple.
Deleting your Bae account doesn't cancel an App Store subscription; cancel it with Apple too.
The app is also licensed to you under Apple's Standard End User License Agreement (apple.com/legal/internet-services/itunes/dev/stdeula). Where it and these terms differ about the app, Apple's agreement applies. Apple isn't responsible for the app or its support.

The site is provided "as is." Sometimes it'll be down. Sometimes responses will be weird. Sometimes a feature will change.
To the extent allowed by law, we don't make warranties of merchantability or fitness for a particular purpose, and our liability for anything that goes wrong is capped at the greater of (a) what you've paid us in the last 12 months or (b) $100.
Nothing in this section limits liability for things the law won't let us limit (gross negligence, willful misconduct, your statutory consumer rights, etc.).

If something's wrong, write to bae@ppl.studio first. We try to fix it.
If we can't, the laws of Delaware (US) govern these terms, and any formal dispute will be heard in Delaware courts — except for users in jurisdictions whose law gives them the right to bring claims locally; their rights aren't waived by this clause.
No class actions. Disputes are resolved one-on-one.

Last updated: October 2026.
If we change anything material, we'll post a note on /changelog and email anyone who's given us an email address at least 14 days before it takes effect. Continued use after that means you've agreed.

Last updated · October 2026