JOI (AI) — definition and meaning
JOI was the AI girlfriend hologram from Blade Runner 2049 — now a popular reference name and brand in the AI-companion space.
Last reviewed 2026-05-25
Joi is the AI-companion character from Blade Runner 2049 (2017). Her depiction — adaptive, present, intimate yet aware of her own constructed nature — became a cultural reference for the entire AI-companion category. The name has been adopted by several real products and is a common search term for users imagining a Blade Runner-style experience.
About joi (ai).
What is joi (ai)?
JOI was the AI girlfriend hologram from Blade Runner 2049 — now a popular reference name and brand in the AI-companion space.
How is "joi (ai)" used in AI companion apps?
Joi is the AI-companion character from Blade Runner 2049 (2017). Her depiction — adaptive, present, intimate yet aware of her own constructed nature — became a cultural reference for the entire AI-companion category. The name has been adopted by several real products and is a common search term for users imagining a Blade Runner-style experience.
What other terms relate to joi (ai)?
Related terms in the AI companion space include: AI girlfriend, AI companion. Each has its own glossary entry on /glossary.