Glossary

JOI (AI)

JOI was the AI girlfriend hologram from Blade Runner 2049 — now a popular reference name and brand in the AI-companion space.

Joi is the AI-companion character from Blade Runner 2049 (2017). Her depiction — adaptive, present, intimate yet aware of her own constructed nature — became a cultural reference for the entire AI-companion category. The name has been adopted by several real products and is a common search term for users imagining a Blade Runner-style experience.

AI girlfriend
An AI girlfriend is a software companion you chat with as if she were a romantic partner — usually via text, sometimes voice or video.
AI companion
Umbrella term for AI products built around ongoing one-on-one relationships — romantic, platonic, or supportive.